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5 votes
Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. While some have found varying degrees of success, the vast majority could use a crash course stat.
That deficiency has given rise to conferences like Smash Summit, held on Wednesday at the InterContinental Hotel in San Francisco, where representatives of Twitter, Facebook, Salesforce, Google and others offered social media tactics for businesses (Techcrunch was a media partner).
During the conference, I caught up with executives from Virgin America, Comcast and Cisco to discuss their strategy and outlook. Major takeaways: social media has led to fundamental shifts in corporate structure/ brand identity, business objectives are more important than the platform, and Facebook can be a blessing (and a real pain).
That deficiency has given rise to conferences like Smash Summit, held on Wednesday at the InterContinental Hotel in San Francisco, where representatives of Twitter, Facebook, Salesforce, Google and others offered social media tactics for businesses (Techcrunch was a media partner).
During the conference, I caught up with executives from Virgin America, Comcast and Cisco to discuss their strategy and outlook. Major takeaways: social media has led to fundamental shifts in corporate structure/ brand identity, business objectives are more important than the platform, and Facebook can be a blessing (and a real pain).