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Resonate Networks, a US-based online ad targeting company, has secured $5 million in Series A funding, led by Greycroft Partners and iNovia Capital. Greycroft partner Ian Sigalow has joined Resonate's Board of Directors.
The company had previously raised a $2 million round of funding from some big-name political figures, including Harold Ickes (deputy chief of staff under President Bill Clinton) and Alexander Gage (who was reportedly involved in voter targeting for George W. Bush’s 2004 reelection campaign).
Resonate says it will use the additional capital for R&D, sales and marketing efforts.